We are an associate of the Anti-Bullying Alliance

My name is Adam Caplan, founder of Fat Adam’s.

I wanted to share our mission with you,
explain why we’re called Fat Adam’s and
tell you why every scoop, cone, cup or bespoke event we serve, supports the ABA.

Growing up, indeed, throughout my life, I was often teased to the point of bullying about my weight.

I remember once, on holiday, going over to some children in the pool and announcing ‘Hello, I’m Adam, can play with you?’ and being told, ‘No, we don’t want to play with you, you’re fat.’ I was 5 years old.

As you can imagine, I was really upset by this, and, my mother, bless her cotton socks, got me some vanilla ice cream (with butterscotch sauce) to cheer me up.

And, you know what, it did!

I spent many years trying to overcome the bullying, even going so far as qualifying as a trauma counsellor and psychotherapist, writing a book about trauma (Cellular Attitude - The 9-step guide to a happier life) along the way.

Bullying can cause life-long issues and is damaging for those that are bullied, those that witness bullying and the bully themselves. This is why we are committed to raising awareness and raising funds to help support victims of bullying and even the prevention of the circumstances that create bullies in the first place.

What I realise today, is that we should celebrate our differences and, especially when it comes to body image, to treasure, not pressure our children.

As a child, I was called Adam Fatlan, Fatty Boom Boom and our course, Fat Adam. When considering our brand name, it felt empowering to take ownership and strike again the bullies of the world.

And so, Fat Adam’s was born.

We’ll be promoting fantastic gelato and raising awareness of bullying issues specifically rated to body image, as well as raising money for a terrific cause and helping young people feel happier about themselves!

If you’d like to discuss anything with me, drop me a line!

Thanks for reading…

Adam